ll44 Privacy Policy – Your Data, Protected

01 Introduction

Welcome to ll44. We are committed to protecting the privacy of every member who uses our platform. This Privacy Policy sets out in plain language what personal data ll44 collects, the reasons we collect it, how long we keep it and the rights you have as a data subject.

This policy applies to all users of the ll44 website, mobile application and any related services. It should be read alongside our Terms and Conditions and Responsible Gaming Policy, both of which form part of your overall agreement with ll44.

If you have any questions about how ll44 handles your personal data, you can contact our support team at any time. Details are provided at the end of this policy.

02 Data We Collect

ll44 collects only the personal data that is necessary to provide our services, comply with legal obligations and keep the platform secure. The categories of data we collect include:

03 How We Collect Data

ll44 collects your personal data through several channels, all of which are clearly associated with your use of the platform:

• Direct interactions — data you provide when registering an account, completing identity verification, making a deposit or contacting our support team.
• Automated technologies — data collected automatically when you use the ll44 platform, including cookies, server logs and similar tracking technologies.
• Third-party sources — data received from payment processors, identity verification providers and fraud prevention services that we use to operate the platform.
• Publicly available sources — in limited circumstances, ll44 may verify information against publicly available records to comply with anti-money laundering obligations.

04 How We Use Your Data

ll44 uses your personal data for specific, legitimate purposes. We do not use your data in ways that are incompatible with the purposes for which it was collected. The main ways we use your data are:

• To create and manage your ll44 account and verify your identity in line with our legal obligations.
• To process your deposits, withdrawals and any bonus credits applied to your account.
• To detect and prevent fraud, money laundering, cheating and other prohibited activities on the platform.
• To provide customer support and resolve any disputes or complaints you raise with us.
• To send you important account notifications, including security alerts and policy updates.
• To personalise your ll44 experience, including recommending games and promotions that may be relevant to you.
• To comply with applicable laws and regulations, including anti-money laundering and responsible gaming requirements.
• To analyse platform usage and improve the performance, security and features of ll44.

05 Sharing Your Data

ll44 does not sell your personal data. We share your data only in the following limited circumstances, and only to the extent necessary for the stated purpose:

• Payment processors — to facilitate deposits and withdrawals on your account. These providers are contractually bound to handle your data securely.
• Identity verification providers — to verify your identity and age as required by our licensing obligations.
• Fraud prevention services — to detect and prevent fraudulent activity, money laundering and other illegal conduct.
• Regulatory and law enforcement authorities — where we are legally required to disclose information, for example in response to a court order or regulatory investigation.
• Game providers — limited technical data may be shared with our licensed game providers to facilitate gameplay and resolve technical disputes.

06 Data Retention

ll44 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Account and identity data is retained for the duration of your account and for a minimum of five years after account closure, in line with anti-money laundering regulations.
• Transaction records are retained for a minimum of five years to comply with financial reporting and regulatory requirements.
• Customer support communications are retained for two years from the date of the last interaction.
• Technical and usage data collected via cookies and server logs is typically retained for up to 12 months.

When your data is no longer required, ll44 will securely delete or anonymise it in accordance with our internal data management procedures.

07 Data Security

ll44 takes the security of your personal data seriously. We have implemented a range of technical and organisational measures to protect your data against unauthorised access, loss, destruction or alteration.

• All data transmitted between your device and ll44 servers is encrypted using 256-bit SSL/TLS technology.
• Sensitive data such as passwords is stored using industry-standard one-way hashing algorithms and is never stored in plain text.
• Access to personal data within ll44 is restricted to authorised personnel on a strict need-to-know basis.
• ll44 conducts regular security audits and vulnerability assessments to identify and address potential risks.
• In the event of a data breach that poses a risk to your rights, ll44 will notify affected users and relevant authorities as required by law.

08 Cookies

ll44 uses cookies and similar tracking technologies to improve your experience on the platform, analyse usage patterns and support security functions. A cookie is a small text file stored on your device when you visit a website.

The types of cookies ll44 uses include:

• Essential cookies — required for the platform to function correctly. These cannot be disabled without affecting core functionality such as login sessions and account security.
• Analytics cookies — used to understand how players use ll44, which pages are most visited and where technical issues occur. This data is aggregated and anonymised.
• Preference cookies — used to remember your settings and preferences, such as language and display options, so you don't have to set them every time you visit.
• Security cookies — used to detect and prevent fraudulent activity, including bot traffic and account takeover attempts.

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect your ability to use certain features of the ll44 platform.

09 Your Rights

As an ll44 member, you have a number of rights in relation to your personal data. ll44 is committed to making it easy for you to exercise these rights. To submit a request, contact our support team with the details of your request and we will respond within a reasonable timeframe.

Please note that some rights are subject to legal limitations. For example, ll44 may be required to retain certain data for regulatory compliance purposes even if you request deletion. In such cases, we will explain the reason clearly.

10 Minors

ll44 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not register or attempt to use ll44 in any way.

11 Policy Changes

ll44 may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make changes, we will update the "last updated" date at the top of this page.

For significant changes that materially affect how we use your personal data, ll44 will notify you by email or through an in-platform notification before the changes take effect. Your continued use of ll44 after any update constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this page periodically to stay informed about how ll44 protects your privacy.

12 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way ll44 handles your personal data, please get in touch with our support team. We aim to respond to all privacy-related enquiries within 48 hours.

For information about responsible gaming tools and self-exclusion, visit our Responsible Gaming page. For general questions about your account, visit our FAQ page.